TARGICS · PERFORMANCE MARKETING SYSTEM
Advertising built as a managed growth system.
We analyse your business, market, and advertising data. We build the strategy, manage Google Ads and Meta Ads, optimise campaigns — and show you the reasoning behind every significant decision.
- Founder-led methodology
- every engagement overseen by the founder — not delegated to a junior team
- Evidence-based decisions
- every recommendation backed by data — no black-box outputs
01 Signal
- Landing visits
- 2,400
- Form submissions
- 36
02 Evidence
- Form submissions
- 36
- Conversion events
- 0
03 Decision
Budget on hold
Verification pending
Signal
Campaign traffic reaches the landing page.
Evidence
Form submissions arrive without a conversion event.
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Same 7-day sample
- Form submissions
- 36
- Conversion events
- 0
Decision
Verify the event before increasing spend.
Send a test form and verify that the conversion is recorded once.
How We Work
The Challenge
- Budget is spent
- but it's unclear which actions actually drive a sale.
- Campaigns are optimised
- separately from the economics of the business.
- Decisions are made
- but the client doesn't see the full reasoning: what changed, why, and what happened next.
- Budget
Campaign
Tracking Gap
Creative
Creative Fatigue
Landing
Conversion Friction
Lead
Lead Handling Gap
- Sale
How We Work
From first contact to measurable results — five phases.
Discovery Audit
We analyse your business, market, competitors, campaigns, tracking and unit economics to identify the real growth constraints.
Strategy & KPI Framework
We define your primary KPI, supporting metrics, budget logic and a prioritised action plan — agreed with you before launch.
Launch
Account setup or access, campaign architecture, creative strategy and tracking implementation — ready for day one.
Optimize
Continuous bid, budget and audience management. Every significant change is logged with reasoning and visible to you.
Scale
When unit economics are confirmed, we build the scaling path — new channels, geographies or offers with evidence-based recommendations.
Same 7-day sample
Send a test form and verify that the conversion is recorded once.
What We Deliver
Performance marketing that moves business metrics, not vanity numbers.
Business analysis
Audit phase
We map your business model, offer, unit economics and growth constraints before touching campaigns.
Market intelligence
Ongoing
Demand analysis, competitor ad monitoring, positioning gaps — structured evidence, not guesswork.
Campaign architecture
Launch phase
Account structure designed for your KPI framework — not a generic template.
Creative strategy
Ongoing
Ad copy and visual direction derived from business context and competitive landscape.
Campaign optimisation
Ongoing management
Budget, bid and audience adjustments — all logged with reasoning.
Anomaly detection
Systematic monitoring
Conversion drop, CPA spike, spend anomaly — identified and escalated.
Tracking & analytics
Launch + ongoing
Attribution setup, conversion tracking, data quality audit — measurement confidence as a deliverable.
Transparent reporting
Structured reporting
Structured reports with business narrative — not just a screenshot of the ads dashboard.
Commercial Fit
Built for businesses ready to grow with paid media.
Targics works best when there is a clear offer, a defined goal and enough media budget to make structured management worthwhile.
Good fit
- At least €1,500/month in Google Ads or Meta Ads — or a plan to reach that level
- A clear goal: leads, sales, bookings or purchases
- European market, product or service with proven demand
- Openness to sharing business context and granting measurement access
- Looking for structured, evidence-based growth — not quick fixes
May not be the right match
- Pre-launch stage — no defined offer or product yet
- Under €1,500/month with no plan to scale advertising
- Expecting immediate results without an audit or strategy phase
Methodology
Signal to Decision — how we manage your campaigns.
Every significant optimisation follows a structured workflow: signal, analysis, decision, action, measurement. Sample workflow below.
- Systematic monitoring of performance and anomalies across your campaigns.
- Every recommendation is backed by data — observed facts, calculated metrics and explicit assumptions.
- Decisions are documented with reasoning — what changed, when, and why — with before/after context.
Signal
Campaign traffic reaches the landing page.
Evidence
Form submissions arrive without a conversion event.
Decision
Budget on hold.
ACTION
Send a test form and verify that the conversion is recorded once.
MEASUREMENT
Verification pending
- Website forms
- 36
- Ad conversion tracking
- 0
Verification pending
Transparency
You see the reasoning.
Not just the results.
Every strategic decision is visible to you. We explain what we changed, why we changed it, and what we expect it to achieve — in plain language.
Evidence-based decisions
Every optimisation is supported by data — observed metrics, calculated benchmarks and explicit assumptions. No black-box AI.
Decision documentation
Decisions documented with reasoning — what changed, when, and why — with before/after context.
Strategic change approval
New geography, significant budget increase, offer change — presented and agreed with you before implementation.
Client workspace
Secure portal: view your KPIs, campaigns, reports and recommendations. Access your progress at any time.
No fabricated results
We will not show you case studies that are not real. Until we have verified client evidence, we demonstrate our process.
Founder Accountability
Dmytro V.
Founder, Targics
Performance marketing built on systematic analysis and transparent decisions — not vanity metrics or black-box outputs.
Founder-led methodology
FAQ
Frequently asked questions
Do you offer performance guarantees?+
No. Outcomes depend on your market, offer, business economics, data quality and other factors. Our responsibility is systematic analysis, transparent decisions, quality execution and measurement of results.
Who owns the advertising accounts?+
By default, you do. We obtain management access to your existing accounts, or help you create accounts in your own name from day one. Where agency-managed accounts are used — for example, when launching on a platform where you have no existing presence — this is agreed with you explicitly in advance.
What ad spend do I need to work with Targics?+
We typically work with businesses investing at least €1,500/month in Google Ads or Meta Ads. Below this level, the cost of structured management often outweighs the efficiency gain.
What does the audit cover?+
A structured analysis of your business, market, competitive landscape and existing advertising — covering strategy, unit economics, tracking, creative and growth constraints. The output is a prioritised recommendation set and KPI framework, not a generic checklist.
How do strategic decisions get made?+
Routine optimisations — bids, keywords, audiences, creative tests — are made by our specialists within agreed parameters. Major changes — new geography, significant budget increase, offer change — are presented and approved by you first.
What does the client workspace show?+
Your KPIs, active campaigns, spend, recommendations and reports — accessible at any time. You see what we changed and why.
How does your analytical system work?+
We combine business context, competitive research, ad performance data and AI-assisted analysis — so our specialists make faster, better-evidenced decisions. This system is not sold as standalone software.
How long does it take to see results?+
It depends on your market, offer and starting point. The discovery audit identifies this specifically for your situation. We will not promise a timeline that is not grounded in your actual data.
Structured Audit
The engagement starts here.
A structured analysis of your business, market, advertising and growth constraints. The output is a prioritised strategy session — not a generic checklist.
No commitment. We review your submission and follow up to schedule a strategy session.
Audit covers
- 01Business context and unit economics
- 02Market demand and search signals
- 03Competitive landscape and ad activity
- 04Current campaign structure and budget efficiency
- 05Conversion tracking and attribution quality
- 06Creative direction and messaging fit
- 07Top growth constraints and priority recommendations